cHaPtEr TwO

Language, perspective and ideology.

This chapter is elucidation about the effect of the processes of metaphor and metonymy that is arguably to distance the reader from the subjects of the article or reports. Since texts are the product of choices at all levels of the linguistic system, individual can shed some light on the nature of perspective by examining textual structure in the light of such choices. This process brings into plays a wide range of linguistic features and processes. At the semantic level, the classificatory question proves to be both crucial and problematic. The theme establishes the point of reference from which the sentence precedes and to which the remaining material is related. Every person has their own perspective and opinion when they read an article. The sings link together to form texts, so the notion of texts involves ideas of syntagmatic combination as well as paradigmatic choice. Obvious types of texts are sentences someone writes or a fashion outfit someone wears. Each of the text has paradigmatic and syntagmatic features. The words and clothes can be thought of as signs, and they join together to form a verbal text and a fashion text. Picture also can categories as a text, an example is announcement of Campbell’s Naturally proudcts. This text picks up on a long tradition of social thought and text concerned with the links between nature and culture. It represents a positive image of their relationship, that culture brings nature to fruition. There are a belief that is commonly accepted by a culture without the need for proof and close examination. Every person has their own point of view and understanding how the writer interpret their write and illustrate their text.

Reflection
This chapter is more focusing how to analysis the text before we compose and create our own perspective. We are trying to understand what are the messages that the writer try to deliver, which is maybe the writer are bias and write a text for the other purpose. We as a reader have the rights to make our own point of view about the matter that they have write. As a reader, we shouldn’t believe and trust only what are on the text, but we also need to understand and try to find the other message that are hidden.